Slap Magazine has a great feature on Slayer. Check it out.

You’ve been pretty effective with social media. That is something pretty much any company can try to replicate. How important is that for you and your brands?

I don’t think it’s very important.

Really?

I don’t think so. I think it’s one of the biggest, overhyped things in all of media today. I feel like the effectiveness behind reaching 800,000 MySpace friends, 400,000 Twitter people, is an incredibly small percentage of people where there’s a direct effect, a direct touch. The value in it, I think, on a celebrity level, is you can ground yourself and show yourself a little bit more and address certain things. There’s a realness to it. Even though a lot of celebrities stay away from it, or it’s just all business where they try to promote something. But I really believe it’s the most absolute overrated promotional piece in media. Nothing compared to like you doing a really funny incredible viral video — millions of people see it.

But that’s part of social media too.

Right, but again, that’s content-driven. You’ve created something strong enough that makes somebody else send it to somebody else. I think virally, it’s massive. But sending out like, “Hey, new T-shirts in stores!” on Twitter, I would say that half a percent are affected by it and ever make a move on it.

Really Rob! You don’t think social media is important and you think it’s the most overhyped thing in media? I assume you’re joking. You realize that without your current social media presence that most of your ventures would not be as successful. I saw a teaser for Wild Grinders on theberrics.com. I learn about the latest Rogue Status collaboration on Radcollector and find out about the latest Fantasy Fun Factory on Myspace. It’s all about Social Media.

Turn Off Buzz Completely

If, on the other hand, you want to turn off Buzz altogether, just find the tiny turn off buzz link at the very bottom of your Gmail window:

If you’ve recently logged in to you gmail account and found that Google has added a new product called Buzz, well you’re not alone. The problem is, not everyone wants this new product. So, if you decided it’s not for you and want to “uninstall” Buzz or even filter out the messages, just check out the instructions here at Lifehacker.

I’m not sure I would want to be a tester for theses clothes. Ouch.

Produced by the Digital animation school, Universidad Veritas- graduation Project Guillermo Ramos-2009

The Travel Channel picked the Salt Lick as their #1 BBQ Joint in the Country. I have to agree.

This commercial never made it on air, but it should have. Makes me want to drink High Life. Note the Devo song.